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The Issue of Relying on AI and Why Some Companies Are Lawyering Up to Avoid It My social media feed was full of caricatures last week. Funny images of friends and connections showing off their hobbies and professional interests – images dotted with funny dogs with extra-long tongues, incorrectly scaled but still recognizable Eiffel Towers. The trend of the moment highlighted how mainstream artificial intelligence tools are – and how many things AI has learned about us. Elsewh

A brand has to have a good story.  That was a key belief when I thought about what to call my consultancy in 2020. I was so scared to start a small business on my own – I’d only ever known working for an employer and with a rich team of people from different disciplines – and the idea of going solo was terrifying, especially in the midst of the calamity of a global pandemic. My insecurity didn’t provide a permission structure for creating an eponymous business, but I still wa

The Admin Your Administrative Assistant is the glue that keeps everything together. Don't pile onto their workload with marketing and...

The Intern Your intern can help support execution, but they should not lead your corporate marketing strategy or communications plans....

The best stories inspire us, make us wistful, challenge us, or stir up other rousing sentiments.

Receipts! Proof! Timeline! Screenshots! Okay - your blog post might not need those elements, but there ARE a few things you need to...

In today's dynamic business landscape, where information is abundant and consumer attention can be won or lost in mere seconds, companies...

Creating effective marketing content is crucial for businesses to connect with their target audience and drive engagement. Threshold...