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The Five People Who Shouldn't Lead Your Marketing & Communications Strategy:
The Admin Your Administrative Assistant is the glue that keeps everything together. Don't pile onto their workload with marketing and...
Apr 223 min read


The Five People Who Shouldn't Lead Your Marketing & Communications Strategy:
The Intern Your intern can help support execution, but they should not lead your corporate marketing strategy or communications plans....
Apr 163 min read


Client News: 4C for Children and the Importance of Learning through Play
Spring is here! It’s a great time to get outside and play - and help young children with brain and physical development in the process....
Mar 241 min read


Client News: Lightborne Acquisition
Congrats to Threshold Marketing & Communications clients Angie Fischer and Ryan McAllister on their acquisition of Lightborne !...
Mar 121 min read


Public Relations: A Media Outlet Should Charge You Zero Dollars, but the Coverage Isn't Free
"How much can I pay to get some media coverage?" That's the kind of question an experienced PR pro fields from time to time, and any PR...
Sep 10, 20242 min read


Create Awareness with Public Relations
Remember the age-old question, "If a tree falls in a forest and no one is around to hear it, does it still make a sound?" This closely...
Aug 28, 20241 min read


The Magic of Storytelling - The Best Content Makes You Think and Feel
The best stories inspire us, make us wistful, challenge us, or stir up other rousing sentiments.
Aug 12, 20242 min read


Plan Your Work and Work Your Plan: Preparing for a TV Media Appearance
As a public relations partner, Threshold helps its clients from start to finish when they are preparing for a TV media appearance.
Jul 23, 20241 min read


A Winning Advertising Campaign That is Yielding Winning Results
We have a winner! The 4C for Children metro advertising campaign for an Adsposure 2023 Transit Award in the “creativity” category....
Apr 10, 20241 min read


Proof of Performance: 4C for Children Campaign
Last night I enjoyed an organic Proof of Performance exchange that validated one of my favorite projects with client 4C for Children! I...
Mar 13, 20241 min read


P-Arrrrrgh: Kellogg's Flakes Out on Media Messaging
A few months ago I had dinner with someone who immediately said, "Oh, you look tired. Are you tired?" as she sat down in the restaurant...
Feb 27, 20243 min read


Training Day
Talking with the media can be a daunting task - even for the most skilled communicators. But it's a necessity for any company that has...
Feb 26, 20241 min read


Over $180K awarded to local childcare providers, educators
"More than $180,000 is being used to help one Dayton community get back on its feet with childcare sourcing and provider training. "One...
Feb 19, 20241 min read


4C for Children Champions Gala
Movers & Makers Magazine's February issue includes a highlight of Threshold client 4C for Children's November 2023 gala. Check out page...
Jan 25, 20241 min read


Do You Even Know Me?
The key to a successful PR pitch? Customization. Both Google and Yahoo agree that personalized pitches, tailored to the reporter and...
Jan 24, 20241 min read


Rockin' that IMC Like a Wagon Wheel
An Integrated Marketing and Communications strategy is a lot like a wagon wheel, what with different disciplines coming together to the...
Jan 22, 20241 min read


Laddering Up Marketing and Business Development Efforts
Threshold recently had a great time working through an annual business planning session with Sunbelt Business Advisors of Dayton and...
Jan 19, 20241 min read


Caruso USA Launches Caruso Foods
"Caruso USA has established Caruso Foods, a specialized subsidiary committed to the production of fresh, prepared foods tailored for...
Jan 13, 20241 min read


Three Things You Need for Killer Blog Content
Receipts! Proof! Timeline! Screenshots! Okay - your blog post might not need those elements, but there ARE a few things you need to...
Jan 3, 20241 min read


Getting What You Pay For
Why is PR called Earned Media? And What's the difference between Earned Media and Paid Media? Katy runs down those details and more:
Dec 13, 20231 min read
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