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The Five People Who Shouldn't Lead Your Marketing & Communications Strategy:
The Admin Your Administrative Assistant is the glue that keeps everything together. Don't pile onto their workload with marketing and...
Apr 223 min read
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The Five People Who Shouldn't Lead Your Marketing & Communications Strategy:
The Intern Your intern can help support execution, but they should not lead your corporate marketing strategy or communications plans....
Apr 163 min read
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Client News: 4C for Children and the Importance of Learning through Play
Spring is here! It’s a great time to get outside and play - and help young children with brain and physical development in the process....
Mar 251 min read
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Client News: Lightborne Acquisition
Congrats to Threshold Marketing & Communications clients Angie Fischer and Ryan McAllister on their acquisition of Lightborne !...
Mar 131 min read
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Public Relations: A Media Outlet Should Charge You Zero Dollars, but the Coverage Isn't Free
"How much can I pay to get some media coverage?" That's the kind of question an experienced PR pro fields from time to time, and any PR...
Sep 10, 20242 min read
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Create Awareness with Public Relations
Remember the age-old question, "If a tree falls in a forest and no one is around to hear it, does it still make a sound?" This closely...
Aug 29, 20241 min read
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The Magic of Storytelling - The Best Content Makes You Think and Feel
The best stories inspire us, make us wistful, challenge us, or stir up other rousing sentiments.
Aug 13, 20242 min read
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Plan Your Work and Work Your Plan: Preparing for a TV Media Appearance
As a public relations partner, Threshold helps its clients from start to finish when they are preparing for a TV media appearance.
Jul 24, 20241 min read
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A Winning Advertising Campaign That is Yielding Winning Results
We have a winner! The 4C for Children metro advertising campaign for an Adsposure 2023 Transit Award in the “creativity” category....
Apr 11, 20241 min read
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Proof of Performance: 4C for Children Campaign
Last night I enjoyed an organic Proof of Performance exchange that validated one of my favorite projects with client 4C for Children! I...
Mar 13, 20241 min read
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P-Arrrrrgh: Kellogg's Flakes Out on Media Messaging
A few months ago I had dinner with someone who immediately said, "Oh, you look tired. Are you tired?" as she sat down in the restaurant...
Feb 27, 20243 min read
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Training Day
Talking with the media can be a daunting task - even for the most skilled communicators. But it's a necessity for any company that has...
Feb 26, 20241 min read
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Over $180K awarded to local childcare providers, educators
"More than $180,000 is being used to help one Dayton community get back on its feet with childcare sourcing and provider training. "One...
Feb 19, 20241 min read
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4C for Children Champions Gala
Movers & Makers Magazine's February issue includes a highlight of Threshold client 4C for Children's November 2023 gala. Check out page...
Jan 25, 20241 min read
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Do You Even Know Me?
The key to a successful PR pitch? Customization. Both Google and Yahoo agree that personalized pitches, tailored to the reporter and...
Jan 24, 20241 min read
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Rockin' that IMC Like a Wagon Wheel
An Integrated Marketing and Communications strategy is a lot like a wagon wheel, what with different disciplines coming together to the...
Jan 22, 20241 min read
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Laddering Up Marketing and Business Development Efforts
Threshold recently had a great time working through an annual business planning session with Sunbelt Business Advisors of Dayton and...
Jan 19, 20241 min read
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Caruso USA Launches Caruso Foods
"Caruso USA has established Caruso Foods, a specialized subsidiary committed to the production of fresh, prepared foods tailored for...
Jan 13, 20241 min read
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Three Things You Need for Killer Blog Content
Receipts! Proof! Timeline! Screenshots! Okay - your blog post might not need those elements, but there ARE a few things you need to...
Jan 3, 20241 min read
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Getting What You Pay For
Why is PR called Earned Media? And What's the difference between Earned Media and Paid Media? Katy runs down those details and more:
Dec 13, 20231 min read
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