A Winning Advertising Campaign That is Yielding Winning Results
We have a winner! The 4C for Children metro advertising campaign for an Adsposure 2023 Transit Award in the “creativity” category....
top of page
Search
Mar 131 min read
Proof of Performance: 4C for Children Campaign
Last night I enjoyed an organic Proof of Performance exchange that validated one of my favorite projects with client 4C for Children! I...
0 comments
Jan 221 min read
Rockin' that IMC Like a Wagon Wheel
An Integrated Marketing and Communications strategy is a lot like a wagon wheel, what with different disciplines coming together to the...
1 comment
Jan 191 min read
Laddering Up Marketing and Business Development Efforts
Threshold recently had a great time working through an annual business planning session with Sunbelt Business Advisors of Dayton and...
0 comments
Nov 9, 20232 min read
Solving the Puzzle of Marketing and Communications Success in Seven Magic Steps
In today's dynamic business landscape, where information is abundant and consumer attention can be won or lost in mere seconds, companies...
0 comments
Dec 22, 20222 min read
What Are You Selling - A Service or a Story?
Three Things to Consider with Marketing and Public Relations In the dynamic realm of business communication, two crucial domains often...
0 comments
Nov 11, 20222 min read
Integrated Marketing Strategy: It's All Connected
In today's dynamic business landscape, a successful marketing strategy goes beyond one-off or siloed efforts. Companies need to adopt a...
0 comments
Aug 7, 20221 min read
Cheugy vs. Cheesy... and What They Mean for Marketing
Raise your hand if you know what 'cheugy' means. Now, raise your hand if you know what a 'wig chop' means. One of my clients is preparing...
0 comments
bottom of page