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The Five People Who Shouldn't Lead Your Marketing & Communications Strategy:
The Intern Your intern can help support execution, but they should not lead your corporate marketing strategy or communications plans....
5 days ago3 min read
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A Winning Advertising Campaign That is Yielding Winning Results
We have a winner! The 4C for Children metro advertising campaign for an Adsposure 2023 Transit Award in the “creativity” category....
Apr 11, 20241 min read
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Proof of Performance: 4C for Children Campaign
Last night I enjoyed an organic Proof of Performance exchange that validated one of my favorite projects with client 4C for Children! I...
Mar 13, 20241 min read
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Rockin' that IMC Like a Wagon Wheel
An Integrated Marketing and Communications strategy is a lot like a wagon wheel, what with different disciplines coming together to the...
Jan 22, 20241 min read
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Laddering Up Marketing and Business Development Efforts
Threshold recently had a great time working through an annual business planning session with Sunbelt Business Advisors of Dayton and...
Jan 19, 20241 min read
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Solving the Puzzle of Marketing and Communications Success in Seven Magic Steps
In today's dynamic business landscape, where information is abundant and consumer attention can be won or lost in mere seconds, companies...
Nov 9, 20232 min read
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What Are You Selling - A Service or a Story?
Three Things to Consider with Marketing and Public Relations In the dynamic realm of business communication, two crucial domains often...
Dec 22, 20222 min read
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Integrated Marketing Strategy: It's All Connected
In today's dynamic business landscape, a successful marketing strategy goes beyond one-off or siloed efforts. Companies need to adopt a...
Nov 11, 20222 min read
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Cheugy vs. Cheesy... and What They Mean for Marketing
Raise your hand if you know what 'cheugy' means. Now, raise your hand if you know what a 'wig chop' means. One of my clients is preparing...
Aug 7, 20221 min read
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