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The Five People Who Shouldn't Lead Your Marketing & Communications Strategy:
The Intern Your intern can help support execution, but they should not lead your corporate marketing strategy or communications plans....
19 hours ago3 min read
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Client News: 4C for Children and the Importance of Learning through Play
Spring is here! It’s a great time to get outside and play - and help young children with brain and physical development in the process....
Mar 251 min read
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Client News: Lightborne Acquisition
Congrats to Threshold Marketing & Communications clients  Angie Fischer  and Ryan McAllister on their acquisition of Lightborne !...
Mar 131 min read
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Public Relations: A Media Outlet Should Charge You Zero Dollars, but the Coverage Isn't Free
"How much can I pay to get some media coverage?" That's the kind of question an experienced PR pro fields from time to time, and any PR...
Sep 10, 20242 min read
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Create Awareness with Public Relations
Remember the age-old question, "If a tree falls in a forest and no one is around to hear it, does it still make a sound?" This closely...
Aug 29, 20241 min read
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The Magic of Storytelling - The Best Content Makes You Think and Feel
The best stories inspire us, make us wistful, challenge us, or stir up other rousing sentiments.
Aug 13, 20242 min read
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Plan Your Work and Work Your Plan: Preparing for a TV Media Appearance
As a public relations partner, Threshold helps its clients from start to finish when they are preparing for a TV media appearance.
Jul 24, 20241 min read
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P-Arrrrrgh: Kellogg's Flakes Out on Media Messaging
A few months ago I had dinner with someone who immediately said, "Oh, you look tired. Are you tired?" as she sat down in the restaurant...
Feb 27, 20243 min read
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Training Day
Talking with the media can be a daunting task - even for the most skilled communicators. But it's a necessity for any company that has...
Feb 26, 20241 min read
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Over $180K awarded to local childcare providers, educators
"More than $180,000 is being used to help one Dayton community get back on its feet with childcare sourcing and provider training. "One...
Feb 19, 20241 min read
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4C for Children Champions Gala
Movers & Makers Magazine's February issue includes a highlight of Threshold client 4C for Children's November 2023 gala. Check out page...
Jan 25, 20241 min read
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Do You Even Know Me?
The key to a successful PR pitch? Customization. Both Google and Yahoo agree that personalized pitches, tailored to the reporter and...
Jan 24, 20241 min read
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Getting What You Pay For
Why is PR called Earned Media? And What's the difference between Earned Media and Paid Media? Katy runs down those details and more:
Dec 13, 20231 min read
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Solving the Puzzle of Marketing and Communications Success in Seven Magic Steps
In today's dynamic business landscape, where information is abundant and consumer attention can be won or lost in mere seconds, companies...
Nov 9, 20232 min read
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At the End of the Day...
Are you delivering an effective message when you talk with the media - or even your colleagues and personal connections? Katy runs down a...
Sep 21, 20231 min read
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Garnering Credibility with Earned Media
Let's talk about PR and credibility. Public relations is a valuable piece of the B2B marketing and communications framework because it's...
Sep 14, 20231 min read
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PR and the Marketing Funnel
Where does public relations "live" in the Marketing Funnel? What are the two primary benefits of PR? Katy runs down the details in this...
Apr 11, 20231 min read
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What Are You Selling - A Service or a Story?
Three Things to Consider with Marketing and Public Relations In the dynamic realm of business communication, two crucial domains often...
Dec 22, 20222 min read
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