"How much can I pay to get some media coverage?" That's the kind of question an experienced PR pro fields from time to time, and any PR...

Remember the age-old question, "If a tree falls in a forest and no one is around to hear it, does it still make a sound?" This closely...

The best stories inspire us, make us wistful, challenge us, or stir up other rousing sentiments.

As a public relations partner, Threshold helps its clients from start to finish when they are preparing for a TV media appearance.

A few months ago I had dinner with someone who immediately said, "Oh, you look tired. Are you tired?" as she sat down in the restaurant...

Talking with the media can be a daunting task - even for the most skilled communicators. But it's a necessity for any company that has...

"More than $180,000 is being used to help one Dayton community get back on its feet with childcare sourcing and provider training. "One...

Movers & Makers Magazine's February issue includes a highlight of Threshold client 4C for Children's November 2023 gala. Check out page...

The key to a successful PR pitch? Customization. Both Google and Yahoo agree that personalized pitches, tailored to the reporter and...

Why is PR called Earned Media? And What's the difference between Earned Media and Paid Media? Katy runs down those details and more:

In today's dynamic business landscape, where information is abundant and consumer attention can be won or lost in mere seconds, companies...

Are you delivering an effective message when you talk with the media - or even your colleagues and personal connections? Katy runs down a...

Let's talk about PR and credibility. Public relations is a valuable piece of the B2B marketing and communications framework because it's...

Where does public relations "live" in the Marketing Funnel? What are the two primary benefits of PR? Katy runs down the details in this...

Three Things to Consider with Marketing and Public Relations In the dynamic realm of business communication, two crucial domains often...