We have a winner! The 4C for Children metro advertising campaign for an Adsposure 2023 Transit Award in the “creativity” category. Threshold Marketing & Communications is pleased to partner with 4C for Children in developing and executing this winning advertising campaign to promote its Child Care Careers Program.
To date, 130 people have completed the program, 95 of which are employed. What does this mean for the workforce and the community? Approximately 1,300 additional child care seats have opened for preschool children.
Threshold helped 4C for Children promote the Child Care Careers program through the development of an overarching marketing strategy involving traditional paid media, earned media, content, and social messaging. The paid media program involves several channels including traditional outdoor marketing, digital marketing, and targeted paid social marketing.
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