This was an excellent way to start the day!
4C for Children's Family & Community Services Strategic Director Nicole Malveaux joined Fox 19's morning show to talk about how parents in Greater Cincinnati and Dayton can find quality child care.
Threshold Marketing & Communications first made a pitch to Fox 19 about the challenges of finding child care and secured the media appearance for 4C for Children.
Next, we helped Nicole and the 4C team get ready for this media appearance by developing strategic messaging that reinforced the organization's overarching marketing and communications goals. Then we met with Nicole and the 4C Marketing and Communications team to review messaging, discuss interview best practices, and coached Nicole on what to expect during the live segment.
Threshold developed a comprehensive booking memo that Nicole relied on as she reviewed key talking points and prepared for the big interview in the days leading up to the booking.
And we escorted Nicole to the Fox 19 studios and did a final check on key messaging points to ensure she nailed it. And she did! 4C for Children was able to link back to the media appearance in its own organic social media content, thereby allowing the earned media placement to amplify its reach.
As a public relations partner, Threshold helps its clients from start to finish when they are preparing for a TV media appearance. From strategic message ideation, interview preparation, booking management, and on-site guest support, Threshold stands by its client partners and helps them literally get their message in the door and on the air!
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