Talking with the media can be a daunting task - even for the most skilled communicators. But it's a necessity for any company that has good news to share, or on the flip side, has a PR crisis to navigate.
There are at least three people on your team who should experience consistent media training. You might be saying, "But my CEO and leadership team are rockstars who know how to connect with people and tell our story well!" And even if that's the case - they should experience media training.
This quick video below runs down the three people you should assign to media training, and three reasons why this effort is critical for any company that is actively engaged in a marketing and communications strategy.