top of page
Search


AI or A-Why?
The Issue of Relying on AI and Why Some Companies Are Lawyering Up to Avoid It My social media feed was full of caricatures last week. Funny images of friends and connections showing off their hobbies and professional interests – images dotted with funny dogs with extra-long tongues, incorrectly scaled but still recognizable Eiffel Towers. The trend of the moment highlighted how mainstream artificial intelligence tools are – and how many things AI has learned about us. Elsewh
Feb 116 min read


Why Threshold? A Brand Story About Opening Doors
A brand has to have a good story. That was a key belief when I thought about what to call my consultancy in 2020. I was so scared to start a small business on my own – I’d only ever known working for an employer and with a rich team of people from different disciplines – and the idea of going solo was terrifying, especially in the midst of the calamity of a global pandemic. My insecurity didn’t provide a permission structure for creating an eponymous business, but I still wa
Feb 14 min read


Cheugy vs. Cheesy... and What They Mean for Marketing
Raise your hand if you know what 'cheugy' means. Now, raise your hand if you know what a 'wig chop' means. One of my clients is preparing...
Aug 7, 20221 min read
bottom of page
