The key to a successful PR pitch? Customization.
Both Google and Yahoo agree that personalized pitches, tailored to the reporter and their audience, are the way to go. This requires an investment in research on the reporter, from their recent content to their social media activity and media profile.
While some PR professionals still rely on batch-emailing pitches, it's important to take heed of Google and Yahoo's upcoming email rules, which aim to reduce spam and improve email authentication. Check out PRWeek's article for more information.
Take this as an opportunity to brush up on your pitching skills and make sure your outreach is targeted and effective, and if you need help sharpening your PR pitching,
contact Threshold to learn how we can help.