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Laddering Up Marketing and Business Development Efforts

Threshold recently had a great time working through an annual business planning session with Sunbelt Business Advisors of Dayton and Southwest Ohio. The day-long workshop focused on growing the team's business development efforts and aligning their MARCOM strategy with those priorities.

The workshop included several exercises:

  • Definition of goals, obstacles, and ideas to achieve even greater success

  • The development of a Customer Journey Map to capture the customer experience, and ways Sunbelt can optimize that process

  • An evaluation of which current tactics and new ideas would allow the team to maximize impact and effort

Are your marketing and communications efforts in lock-step with your biz dev efforts? Threshold Marketing & Communications can help! Contact us here.


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