Threshold recently had a great time working through an annual business planning session with Sunbelt Business Advisors of Dayton and Southwest Ohio. The day-long workshop focused on growing the team's business development efforts and aligning their MARCOM strategy with those priorities.
The workshop included several exercises:
Definition of goals, obstacles, and ideas to achieve even greater success
The development of a Customer Journey Map to capture the customer experience, and ways Sunbelt can optimize that process
An evaluation of which current tactics and new ideas would allow the team to maximize impact and effort
Are your marketing and communications efforts in lock-step with your biz dev efforts? Threshold Marketing & Communications can help! Contact us here.