Rockin' that IMC Like a Wagon Wheel

An Integrated Marketing and Communications strategy is a lot like a wagon wheel, what with different disciplines coming together to the heart of the strategy - all to compel your desired action within the resources and budget you have available.

Make sense? Katy runs down a primer in the video below.

https://video.wixstatic.com/video/5b9621_be748459760342b5a511d45b02fe232d/1080p/mp4/file.mp4