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4C for Children Champions Gala
Movers & Makers Magazine's February issue includes a highlight of Threshold client 4C for Children's November 2023 gala. Check out page...
Jan 25, 20241 min read


Do You Even Know Me?
The key to a successful PR pitch? Customization. Both Google and Yahoo agree that personalized pitches, tailored to the reporter and...
Jan 24, 20241 min read


Rockin' that IMC Like a Wagon Wheel
An Integrated Marketing and Communications strategy is a lot like a wagon wheel, what with different disciplines coming together to the...
Jan 22, 20241 min read


Laddering Up Marketing and Business Development Efforts
Threshold recently had a great time working through an annual business planning session with Sunbelt Business Advisors of Dayton and...
Jan 19, 20241 min read


Caruso USA Launches Caruso Foods
"Caruso USA has established Caruso Foods, a specialized subsidiary committed to the production of fresh, prepared foods tailored for...
Jan 13, 20241 min read


Three Things You Need for Killer Blog Content
Receipts! Proof! Timeline! Screenshots! Okay - your blog post might not need those elements, but there ARE a few things you need to...
Jan 3, 20241 min read


Getting What You Pay For
Why is PR called Earned Media? And What's the difference between Earned Media and Paid Media? Katy runs down those details and more:
Dec 13, 20231 min read


Solving the Puzzle of Marketing and Communications Success in Seven Magic Steps
In today's dynamic business landscape, where information is abundant and consumer attention can be won or lost in mere seconds, companies...
Nov 9, 20232 min read


Hundreds of Childcare Providers Gather in Sharonville to Tackle Nationwide Crisis
"SHARONVILLE, Ohio (WKRC) - More than 400 childcare providers gathered over the weekend to discuss how to better their programs amidst a...
Oct 19, 20231 min read


Federal pandemic-era childcare funding ends Saturday
"As the federal government faces a shutdown, federal pandemic-era funding also comes to an end at the end of September. On Saturday,...
Sep 28, 20231 min read


At the End of the Day...
Are you delivering an effective message when you talk with the media - or even your colleagues and personal connections? Katy runs down a...
Sep 20, 20231 min read


Garnering Credibility with Earned Media
Let's talk about PR and credibility. Public relations is a valuable piece of the B2B marketing and communications framework because it's...
Sep 13, 20231 min read


Caruso USA Donates 75K Pounds of Produce for Labor Day
"Caruso USA is commemorating the Labor Day holiday by donating 75,600 pounds of fresh corn and potatoes to area food banks. "The...
Sep 4, 20231 min read


Sense Neuro Diagnostics OK'd For New Trial, Its Last As It Nears Commercialization
"A Cincinnati medtech startup is celebrating a “watershed moment” as it edges closer to commercialization following a key approval from...
May 30, 20231 min read


PR and the Marketing Funnel
Where does public relations "live" in the Marketing Funnel? What are the two primary benefits of PR? Katy runs down the details in this...
Apr 10, 20231 min read


Sense Neuro Diagnostics Lands $250K Equity Investment from St. Elizabeth Healthcare
"A Cincinnati startup has landed a six-figure investment from one of the region’s largest health systems. "Medtech startup Sense Neuro...
Mar 20, 20231 min read


Cincinnati-Based Vision & Beyond Opens Office in Manhattan
"A fast-growing Cincinnati commercial real estate company has opened an office on the East Coast, marking its first operation in the...
Feb 22, 20231 min read


Program Helps Solve Child Care Crisis by Supporting Parents, Professionals
"CINCINNATI (WKRC) - There's a childcare crisis in the Tri-State partially caused by COVID-19 that shut down dozens of programs in...
Feb 8, 20231 min read


Sense Neuro Adds Second Office in Phoenix After Landing Mayo Clinic Agreement
"A Cincinnati-based startup has added a second location in Arizona as its partnership with the famed Mayo Clinic continues to attract...
Jan 26, 20231 min read


What Are You Selling - A Service or a Story?
Three Things to Consider with Marketing and Public Relations In the dynamic realm of business communication, two crucial domains often...
Dec 22, 20222 min read
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